Enhancing Higher Ed Websites: Softworld's Graphic Designers' Success

Background 

Our client automatically integrates a college or universities sports web site into a fully responsive live stats viewer with sports schedules, in-game production, and post-game responsibilities. As their client base grew to over 750 colleges and universities, their need for Graphic Designers was increased exponentially.

The Challenge

They need to streamline and automate registrations for summer sports camps, design a mobile app with stats tailored for each school, create web sites with stats for the athletic department of schools and universities, and perform data transfer from the school to various social media platforms.

The Solution 

Our team of 4 highly seasoned Graphic Designers met the technical challenge due to their following skills:

• Advanced Photoshop CS5
• Illustrator experience, switching between vector art created in Illustrator and converting it to either shapes or smart objects in Photoshop
• Web design experience including proper spacing, font usage, photo and news layout.
• Producing well organized (layers and layer-groups) and well thought out Photoshop documents (.psd) files

The Results

Our client was able to meet the demands of their clients during the academic year and was able to acquire over a dozen new clients during that time with their expanded portfolio made possible because of our team.